busier. Instantly.
Attract. Build. Retain.
Full-cycle marketing framework builds your restaurant sales starting on day one.
DRYVER currently delivers our clients
$100
in customer spending for every 0.65¢ invested
(average for all clients on 90 days or longer)
All-in-one software: Customer acquisition, email, text, loyalty, online, social, reputation—in one place—fully automated
100% Done-for-you: Our team of seasoned restaurant marketing specialists manage Dryver for you while you run your restaurant
Trackable Results: Finally see when your marketing drives sales
"We've been growing sales at a pace that's sometimes been hard to keep up with"
Attract new customers in days, who spend more in the coming months,
and stay loyal for years.
Attract the attention of customers who should be eating at your restaurant every week
Build frequency and loyalty while driving customers back to your restaurant on auto pilot while increasing your check averages
Retain your customer's attention with our SMART marketing software that keeps customers engaged
Over the past decade, DRYVER has made us an additional $20,000,000. Yes that's an extra twenty million dollars in deposited cash sales...
Ralph A Lewis— Okeechobee Steakhouse, FL
Attract ideal-fit customers from social media, online search, review sites, new movers, and local community groups.
Build frequency and wallet-share from current customers and convert first-timers into steady regulars.
Retain customers with the proper cadence and mix of meaningful messages and timely engagement.
Managed marketing by our team of 70+ restaurant marketing pros.
They build your action plan, tell your story, design eye-catching visuals, drive positive reviews, make you pop online—and crush it on social.
Our team of 50+ do all of the heavy lifting while you deliver an exceptional experience within your 4-walls.
We bought a closed Rosati's Pizzeria in 2012, and grew it from nothing to a top-10 performer in just 3 years. We own 5 stores now and DRYVER is the only marketing we have ever used.
Rich & Nancy Bowman—Rosati's Pizza, IN
Our industry leading platform combines ALL the tools you need—inside a profit-hunting platform that converts customer data into never-before-seen money—on auto-pilot. You never lift a finger.
Our industry leading software combines ALL the tools you need to build and manage your customer database. Let us help you market your restaurant through social media, email, and text like never before.
We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money.
Monty and Kerri Lockyear—Smash Park Entertainment
Trusted by restaurants nationwide since 2008
We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money.
Monty Lockyear
Smash Park Entertainment
DRYVER has made us an additional $20,000,000.00-yes that's an extra twenty million dollars in deposited cash sales...
Ralph A Lewis
Okeechobee Steakhouse, FL
Record sales every week and growing! We've been up $5,000+ a week since hopping on the DRYVER Rocket Ship!
Ry Farris
11:11 Burgers
Discounts? That's so "yesterday." SMART Offers are a leapfrog advance in restaurant marketing because they condition customers to spend more. No discounts. No hassles.
DRYVER builds on success and is designed for financially viable, well-run restaurants that have the capacity to handle 30% more traffic.
DRYVER is perfect for restaurant owners who:
Need more new customers
Want to Increase visit frequency
Crave higher check averages
Would love to sell more appetizers and desserts
Wish they could win back lost customers
Please note: If you're in financial desperation, or have operational challenges —you should pass. DRYVER is not a silver bullet to save a troubled restaurant.
If you're in financial desperation, or have operational challenges —you should pass. DRYVER is not a silver bullet to save a troubled restaurant.
Schedule your free discovery call.
See if DRYVER is right for you.
Traffic up. Wallets happy.
Our guarantee forces us to deliver results or we eat the cost – not you. This aligns our success directly with yours. We'll tell you all about it.
If within 90 days you don't see the results we promised, you get your money back
or we work for free until you get the guaranteed results.
Schedule your free discovery call.
See if DRYVER is right for you.
Traffic up. Wallets happy. Future bright.
Repeat Returns is a complete restaurant marketing solution developed by a restaurant owner who increased his own sales by 1,067% in just three years.
Powerful tools: Everything you need - in one place working together (no more duct-tape marketing fails)
Marketing Automation: Auto-pilot customer engagement (you never lift a finger)
100% Done-for-you: From copy to graphics. Social media to reviews by a highly-skilled restaurant marketing team (no more impossible learning curves)
January 7th - 10th, 2025 - Las Vegas, NV
Your marketing is now crafted by experts. Your customer data prints money.
And your new friends are the high-achievers your mom wanted you to hang with.
Your marketing is now crafted by experts. Your customer data prints money. And your new friends are the high-achievers your mom wanted you to hang with.
Restaurant marketing experts craft your plan, tell your story, design eye-catching visuals, drive positive reviews, make you pop online and crush it on social.
Our industry leading all-in-one SMART marketing platform has been powering high-volume restaurants since 2008. We'll do the same for you.
Your backstage-pass to an elite circle of high-caliber restaurant owners for networking, insights, events and training. You'll stay sharp, and stay ahead.
Supercharge your growth with the tools you need, in one place, working together, done-for-you.
Supercharge your growth with the tools you need,
in one place, working together, done-for-you.
Repeat Returns builds on success and is designed for financially viable, well-run operations that have the capacity to handle more traffic.
Repeat Returns is best suited for:
Franchise Operations
Multi-Unit Chains
Medium/High Volume Independents
If you’re in financial desperation, floating payroll on credit cards or just don’t have a good grip on your restaurant right now—you should pass. Repeat Returns is not a silver bullet to save a troubled business.
"We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money."
Kerri & Monty Lockyear
Smash Park Entertainment Group
"Need new testimonial here...
Kerri & Monty Lockyear
Smash Park Entertainment Group
"Sales are up $3,000+ per week, our average ticket is up about $2, and we've enrolled 1034 members in 8-weeks."
Ryonen Fari - Burgers & Beignetss
But if you're a good operator with a viable restaurant, and untapped potential...
Poach competitor's customers on auto-pilot
Convert first-timers into steady high-profit regulars
Boost profits by maximizing customer wallet-share
Drive a steady stream of positive online reviews
Attract large groups that spend often and spend - BIG
Jumpstart growth by cutting customer churn to the bone
And much, much more...
By providing us with your information you are consenting to the collection and use of your information in accordance with our Privacy Policy
Maximizing Restaurant Success: How to Drive Attention and Sales with Smart Marketing
Last week, Matt Plapp had the pleasure of traveling to Minnesota for a quick two-day visit to chat with the team at Performance Food Group about restaurant marketing strategies. The focus of his talk was how a restaurant generated over $27,000 in sales just from leveraging Facebook marketing. The key? Grabbing attention.
Engaging the Audience: The $100 Hook
To kick off his session, Matt did something simple yet effective to grab attention. He offered $100 cash to one lucky attendee if they texted him their name and favorite color. In no time, he had dozens of messages flooding in. This tactic was more than just a fun gimmick—it was a lesson in the power of attention.
We live in a world where everyone is glued to their phones. Whether waiting in line or sitting at a stoplight, people are on their phones. As a restaurant owner or marketer, this presents a huge opportunity. If customers' attention is already on their phones, why not use that to your advantage?
Dominating Attention Like the NFL
Matt discussed the concept of attention and how the NFL knows how to dominate it year-round—from the start of the season to the Super Bowl, draft, and mini-camps, their content is constant. Restaurants can take a page from this playbook. They need to find ways to stay top-of-mind for their customers all year long, not just during special promotions.
But it's not just about having a presence. Businesses must capture and hold attention in a way that engages customers.
The Power of Social Media
One of the biggest takeaways Matt shared was the importance of using social media to engage—not just sell. Many restaurant owners make the mistake of treating social platforms like advertising billboards. They bombard their audience with sales pitches, then wonder why no one engages with their posts.
To illustrate this, he used an example from a restaurant his team worked with. They shifted the focus from selling to engaging by posting a simple question about favorite state fair foods, which garnered over 3,500 comments. These types of posts don't push products—they engage people. When a business consistently engages its audience, it builds an emotional connection.
Later, when a sales pitch is made, people are more likely to respond because they feel connected to the brand.
Leveraging Customer Data for Sales
After grabbing attention, the next step is capturing customer information. In one restaurant example, Matt's team used social media and a simple call-to-action to collect data. Customers commented on posts, and through a messaging tool, they were asked for their email, phone number, and birthday. These details were added to the restaurant's database and used to send targeted promotions.
The result? Hundreds of customers walked into the restaurant, each spending an average of $27. Imagine if they hadn't collected this data! Engaging on social media without a strategy to capture information is like leaving money on the table.
Building Relationships Beyond Transactions
A key theme Matt emphasized was that marketing should be about building relationships, not just making sales. Restaurants need to go beyond transactional interactions. Employees should be trained to engage customers, not just take orders. It's all about creating experiences that people remember and want to share.
For instance, he once helped a restaurant owner struggling to grow his loyalty program. The solution was simple—ask. They put a fun twist on it by offering a "money bucket." Every customer who signed up got to pull a bill out of the bucket. That night, they signed up 90 people!
Using Marketing Tools the Right Way
There are a lot of marketing tools available—email, social media, text messages—but they need to be used correctly. Take email marketing, for example. A common mistake is sending out constant promotions. Instead, try sending something more engaging, like a fun contest related to National Dog Day. Customers don't always want to hear about menu specials—they want to connect on a personal level.
This approach helped one of Matt's clients, a pizza shop owner, re-engage a long-time customer who hadn't visited in months. With a simple, engaging email, they brought her back to the restaurant, proving the power of staying in front of customers—even when they aren't actively thinking about you.
Final Thoughts: Get Creative with Your Marketing
Restaurant marketing is about more than just selling—it's about capturing attention, building relationships, and staying top-of-mind for customers. Whether it's through creative social media posts, engaging email campaigns, or unique in-store experiences, the goal is to create a lasting connection with the audience.
So the next time you think about your marketing strategy, remember: it's not about how many followers you have or how many posts you make—it's about how well you engage your customers and keep them coming back.
If you're ready to dominate your restaurant's marketing, start by grabbing attention and keeping it!
What strategies have worked best for your restaurant marketing? Let's continue the conversation in the comments.
Our platform establishes each customer's baseline wallet-share, and then SMART Offers gently guide them into higher spending levels.
7847 Tanners Ln Suite 100,
Florence, KY 41042
(702) 966-3001