We've Merged! Repeat Returns is now DRYVER.

We've Merged! Repeat Returns is now a part of DRYVER

Triple-Action

Restaurant

Growth Platform

Builds your sales ALL three ways constantly-at the same time

Trusted by restaurants—nationwide since 2008

Make your restaurant busier. Now.

Unlock rapid sales growth with our

Attract. Build. Retain.

marketing software

Make your restaurant

busier. Instantly.

Unlock rapid sales growth with our

Attract. Build. Retain.

marketing framework

Grow your restaurant faster.

Unlock rapid sales growth with our

Attract. Build. Retain.

marketing framework

Attract. Build. Retain.

Full-cycle marketing framework builds your restaurant sales starting on day one.

DRYVER currently delivers our clients

$100

in customer spending for every 0.65¢ invested
(average for all clients on 90 days or longer)

What is DRYVER?

DRYVER is a complete restaurant marketing solution developed by a restaurant owner who increased his own sales by 1,067% in just three years.

  • All-in-one software: Customer acquisition, email, text, loyalty, online, social, reputation—in one place—fully automated

  • 100% Done-for-you: Our team of seasoned restaurant marketing specialists manage Dryver for you while you run your restaurant

  • Trackable Results: Finally see when your marketing drives sales

How is it different?

Say goodbye to yesterday's entry-level tools, and DIY hassles.

DRYVER is 100% done-for-you. Customer acquisition, email, text, loyalty, online, social, reputation—all, expertly crafted and executed by our team of seasoned restaurant marketing specialists.

"We've been growing sales at a pace that's sometimes been hard to keep up with"

Growing your restaurant starts here

Attract new customers in days, who spend more in the coming months,

and stay loyal for years.

Attract

Attract the attention of customers who should be eating at your restaurant every week

Build

Build frequency and loyalty while driving customers back to your restaurant on auto pilot while increasing your check averages

Retain

Retain your customer's attention with our SMART marketing software that keeps customers engaged

Yes that's an extra twenty million dollars

Over the past decade, DRYVER has made us an additional $20,000,000. Yes that's an extra twenty million dollars in deposited cash sales...

Ralph A Lewis— Okeechobee Steakhouse, FL

Attract

Attract ideal-fit customers from social media, online search, review sites, new movers, and local community groups.

Build

Build frequency and wallet-share from current customers and convert first-timers into steady regulars.

Retain

Retain customers with the proper cadence and mix of meaningful messages and timely engagement.

100% Done For You by agency experts

Managed marketing by our team of 70+ restaurant marketing pros.

They build your action plan, tell your story, design eye-catching visuals, drive positive reviews, make you pop online—and crush it on social.

100% Done For You by restaurant marketing experts

Our team of 50+ do all of the heavy lifting while you deliver an exceptional experience within your 4-walls.

The ONLY marketing we have EVER used...

We bought a closed Rosati's Pizzeria in 2012, and grew it from nothing to a top-10 performer in just 3 years. We own 5 stores now and DRYVER is the only marketing we have ever used.

Rich & Nancy Bowman—Rosati's Pizza, IN

All-in-one Platform powers your growth

Our industry leading platform combines ALL the tools you need—inside a profit-hunting platform that converts customer data into never-before-seen money—on auto-pilot. You never lift a finger.

All-in-one Software that drive YOUR sales

Our industry leading software combines ALL the tools you need to build and manage your customer database. Let us help you market your restaurant through social media, email, and text like never before.

The ROI is obscene!

We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money.

Monty and Kerri Lockyear—Smash Park Entertainment

Rosati's Pizza
Papa Kelsey's
Smash Park
Pinewood
Fox's Pizza
BBQ'd Productions
Okeechobee Steakhouse

Shirashoni's
Rosati's Pizza
Smash Park
Pinewood
BBQ'd Productions
Okeechobee Steakhouse

Awesome results

Trusted by restaurants nationwide since 2008

The ROI is obscene!

We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money.

Monty Lockyear

Smash Park Entertainment

...an EXTRA twenty million

DRYVER has made us an additional $20,000,000.00-yes that's an extra twenty million dollars in deposited cash sales...

Ralph A Lewis

Okeechobee Steakhouse, FL

Record sales every week

Record sales every week and growing! We've been up $5,000+ a week since hopping on the DRYVER Rocket Ship!

Ry Farris

11:11 Burgers

SMART Offer Spotlight:

Discounts? That's so "yesterday." SMART Offers are a leapfrog advance in restaurant marketing because they condition customers to spend more. No discounts. No hassles.

Is DRYVER right for you?

DRYVER builds on success and is designed for financially viable, well-run restaurants that have the capacity to handle 30% more traffic.

DRYVER is perfect for restaurant owners who:

  • Need more new customers

  • Want to Increase visit frequency

  • Crave higher check averages

  • Would love to sell more appetizers and desserts

  • Wish they could win back lost customers

Please note: If you're in financial desperation, or have operational challenges —you should pass. DRYVER is not a silver bullet to save a troubled restaurant.

If you're in financial desperation, or have operational challenges —you should pass. DRYVER is not a silver bullet to save a troubled restaurant.

Growing your sales is simple

Today

Schedule your free discovery call.

Demo

See if DRYVER is right for you.

90 Days

Traffic up. Wallets happy.

So effective we

GUARANTEE RESULTS

Our guarantee forces us to deliver results or we eat the cost – not you. This aligns our success directly with yours. We'll tell you all about it.

So effective we

GUARANTEE YOUR SUCCESS

If within 90 days you don't see the results we promised, you get your money back

or we work for free until you get the guaranteed results.

Growing your sales is simple

Your Image Description

Today

Schedule your free discovery call.

Test-DRYVE

See if DRYVER is right for you.

90 Days

Traffic up. Wallets happy. Future bright.

What is Repeat Returns?

Repeat Returns is a complete restaurant marketing solution developed by a restaurant owner who increased his own sales by 1,067% in just three years.

  • Powerful tools: Everything you need - in one place working together (no more duct-tape marketing fails)

  • Marketing Automation: Auto-pilot customer engagement (you never lift a finger)

  • 100% Done-for-you: From copy to graphics. Social media to reviews by a highly-skilled restaurant marketing team (no more impossible learning curves)

Join us at the 10X Restaurant Conference:

January 7th - 10th, 2025 - Las Vegas, NV

Growing your restaurant starts here

Your marketing is now crafted by experts. Your customer data prints money.

And your new friends are the high-achievers your mom wanted you to hang with.

Your marketing is now crafted by experts. Your customer data prints money. And your new friends are the high-achievers your mom wanted you to hang with.

Team

Elevate your game

Restaurant marketing experts craft your plan, tell your story, design eye-catching visuals, drive positive reviews, make you pop online and crush it on social.

Platform

Accelerate your sales

Our industry leading all-in-one SMART marketing platform has been powering high-volume restaurants since 2008. We'll do the same for you.

Community

Motivate your mind

Your backstage-pass to an elite circle of high-caliber restaurant owners for networking, insights, events and training. You'll stay sharp, and stay ahead.

Restaurant marketing

is broken fixed

Supercharge your growth with the tools you need, in one place, working together, done-for-you.

Supercharge your growth with the tools you need,

in one place, working together, done-for-you.

Your new life begins now

Is this for you?

Repeat Returns builds on success and is designed for financially viable, well-run operations that have the capacity to handle more traffic.

Repeat Returns is best suited for:

  • Franchise Operations

  • Multi-Unit Chains

  • Medium/High Volume Independents

If you’re in financial desperation, floating payroll on credit cards or just don’t have a good grip on your restaurant right now—you should pass. Repeat Returns is not a silver bullet to save a troubled business.

"The ROI is Insane!"

"We see tickets pop as high as 38% when SMART Offers go out. This is the blueprint for next-level money."

Kerri & Monty Lockyear

Smash Park Entertainment Group

"Place Holder"

"Need new testimonial here...

Kerri & Monty Lockyear

Smash Park Entertainment Group

"...up $3,000 a week"

"Sales are up $3,000+ per week, our average ticket is up about $2, and we've enrolled 1034 members in 8-weeks."

Ryonen Fari - Burgers & Beignetss

But if you're a good operator with a viable restaurant, and untapped potential...

Reach Out Today...

We'll schedule a conversation to learn about your restaurant, and answer your questions.

Image

We'll also send you a copy of the 10X Report so you can see how we help other restaurants create unstoppable momentum and dominate their trade area.

  • Poach competitor's customers on auto-pilot

  • Convert first-timers into steady high-profit regulars

  • Boost profits by maximizing customer wallet-share

  • Drive a steady stream of positive online reviews

  • Attract large groups that spend often and spend - BIG

  • Jumpstart growth by cutting customer churn to the bone

  • And much, much more...

By providing us with your information you are consenting to the collection and use of your information in accordance with our Privacy Policy

Featured Content

From Zero to $27K

From Zero to $27K: Matt Plapp’s Guide to Restaurant Marketing Success

September 16, 20244 min read

Maximizing Restaurant Success: How to Drive Attention and Sales with Smart Marketing

Last week, Matt Plapp had the pleasure of traveling to Minnesota for a quick two-day visit to chat with the team at Performance Food Group about restaurant marketing strategies. The focus of his talk was how a restaurant generated over $27,000 in sales just from leveraging Facebook marketing. The key? Grabbing attention.

Engaging the Audience: The $100 Hook

To kick off his session, Matt did something simple yet effective to grab attention. He offered $100 cash to one lucky attendee if they texted him their name and favorite color. In no time, he had dozens of messages flooding in. This tactic was more than just a fun gimmick—it was a lesson in the power of attention.

We live in a world where everyone is glued to their phones. Whether waiting in line or sitting at a stoplight, people are on their phones. As a restaurant owner or marketer, this presents a huge opportunity. If customers' attention is already on their phones, why not use that to your advantage?

Dominating Attention Like the NFL

Matt discussed the concept of attention and how the NFL knows how to dominate it year-round—from the start of the season to the Super Bowl, draft, and mini-camps, their content is constant. Restaurants can take a page from this playbook. They need to find ways to stay top-of-mind for their customers all year long, not just during special promotions.

But it's not just about having a presence. Businesses must capture and hold attention in a way that engages customers.

The Power of Social Media

One of the biggest takeaways Matt shared was the importance of using social media to engage—not just sell. Many restaurant owners make the mistake of treating social platforms like advertising billboards. They bombard their audience with sales pitches, then wonder why no one engages with their posts.

To illustrate this, he used an example from a restaurant his team worked with. They shifted the focus from selling to engaging by posting a simple question about favorite state fair foods, which garnered over 3,500 comments. These types of posts don't push products—they engage people. When a business consistently engages its audience, it builds an emotional connection.

Later, when a sales pitch is made, people are more likely to respond because they feel connected to the brand.

Leveraging Customer Data for Sales

After grabbing attention, the next step is capturing customer information. In one restaurant example, Matt's team used social media and a simple call-to-action to collect data. Customers commented on posts, and through a messaging tool, they were asked for their email, phone number, and birthday. These details were added to the restaurant's database and used to send targeted promotions.

The result? Hundreds of customers walked into the restaurant, each spending an average of $27. Imagine if they hadn't collected this data! Engaging on social media without a strategy to capture information is like leaving money on the table.

Building Relationships Beyond Transactions

A key theme Matt emphasized was that marketing should be about building relationships, not just making sales. Restaurants need to go beyond transactional interactions. Employees should be trained to engage customers, not just take orders. It's all about creating experiences that people remember and want to share.

For instance, he once helped a restaurant owner struggling to grow his loyalty program. The solution was simple—ask. They put a fun twist on it by offering a "money bucket." Every customer who signed up got to pull a bill out of the bucket. That night, they signed up 90 people!

Using Marketing Tools the Right Way

There are a lot of marketing tools available—email, social media, text messages—but they need to be used correctly. Take email marketing, for example. A common mistake is sending out constant promotions. Instead, try sending something more engaging, like a fun contest related to National Dog Day. Customers don't always want to hear about menu specials—they want to connect on a personal level.

This approach helped one of Matt's clients, a pizza shop owner, re-engage a long-time customer who hadn't visited in months. With a simple, engaging email, they brought her back to the restaurant, proving the power of staying in front of customers—even when they aren't actively thinking about you.

Final Thoughts: Get Creative with Your Marketing

Restaurant marketing is about more than just selling—it's about capturing attention, building relationships, and staying top-of-mind for customers. Whether it's through creative social media posts, engaging email campaigns, or unique in-store experiences, the goal is to create a lasting connection with the audience.

So the next time you think about your marketing strategy, remember: it's not about how many followers you have or how many posts you make—it's about how well you engage your customers and keep them coming back.

If you're ready to dominate your restaurant's marketing, start by grabbing attention and keeping it!

What strategies have worked best for your restaurant marketing? Let's continue the conversation in the comments.

Restaurant MarketingMatt PlappPerformance Food GroupLive Keynote
#1 I’m the CEO of America’s Best Restaurants. We help independent restaurants tell their stories, acquire customers and build sales momentum.

#2 I’ve written three books on restaurant marketing, and my 4th is coming out in late 2023.

#3 I’ve personally traveled to over 1,000 restaurants to understand what works and what doesn’t regarding restaurant marketing. CLICK HERE to see what I learned on that path.

#4 I’m the host of 4 podcasts. MPTV is my podcast talking to restaurant owners and fellow entrepreneurs. Restaurant Expert Roundup is the 2nd podcast where I interview authors and influencers in the restaurant business. The 3rd is Own Their Phones; it’s a podcast with one of YOU, a restaurant owner. And the last is Restaurant Marketing Secrets.

Matt Plapp

#1 I’m the CEO of America’s Best Restaurants. We help independent restaurants tell their stories, acquire customers and build sales momentum. #2 I’ve written three books on restaurant marketing, and my 4th is coming out in late 2023. #3 I’ve personally traveled to over 1,000 restaurants to understand what works and what doesn’t regarding restaurant marketing. CLICK HERE to see what I learned on that path. #4 I’m the host of 4 podcasts. MPTV is my podcast talking to restaurant owners and fellow entrepreneurs. Restaurant Expert Roundup is the 2nd podcast where I interview authors and influencers in the restaurant business. The 3rd is Own Their Phones; it’s a podcast with one of YOU, a restaurant owner. And the last is Restaurant Marketing Secrets.

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Crazy Effective

Our platform establishes each customer's baseline wallet-share, and then SMART Offers gently guide them into higher spending levels.

DRYVER

Florence, KY

7847 Tanners Ln Suite 100,

Florence, KY 41042

(702) 966-3001

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